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Archive for the ‘Marketing & Lead Generation’ Category

Your New Referral Network: It’s Always About the People You Know

Posted in Marketing & Lead Generation, Microsoft Partners, Professional Networking, Recruiting on October 14, 2009 | Leave a Comment »

Author: Joanne Black
Wouldn’t it be great if you had loads of people out there selling for you and you didn’t have to pay them to make sales? This low- to no-cost sales force would find sales leads, put you in touch with the right sales prospects, and maybe even make the sale. Sound realistic? Actually, [...]

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Windows 7 Volume Licensing

Posted in .NET, Community, Dynamics, Exchange, ISV, Marketing & Lead Generation, Microsoft Partners, Office, Public Sector, SharePoint, Small Business Server, Training, Virtualization on October 2, 2009 | Leave a Comment »

Author: Jim Karl
The Windows® 7 operating system (OS) will help business users around the world become more productive and will help IT departments enhance security and control and streamline PC management.
Microsoft® Volume Licensing solutions provide the most flexible, cost effective way to give your clients access to the latest Windows desktop technologies.  Whether they want [...]

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Sales Compensation Plans-2010

Posted in Bing, Community, Dynamics, ISV, Marketing & Lead Generation, Microsoft Partners, Office, Professional Networking, Recruiting, SharePoint, Small Business Server, Social Networking, Training on September 17, 2009 | Leave a Comment »

Author: Ken Thorenson
Sales Compensation Planning for 2010   Now??
It takes time to get it right. As sales leaders or executives everyone must be focused on exceeding the end of year sales quota’s and budgets-but alas- it is mid-September and October will be quickly on top of you.  Over the next few weeks I will be discussing [...]

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Influencers vs. Fans: Where’s the ROI?

Posted in Community, ISV, Marketing & Lead Generation, Microsoft Partners, Social Networking on September 17, 2009 | Leave a Comment »

Author: Jeremy Epstein
Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we’re told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, [...]

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A.M. Best eFusion Webinar – Value Centric E-Commerce

Posted in Marketing & Lead Generation on October 30, 2008 | Leave a Comment »

Here is a link to a webcast that I was part of for A.M. Best on Value Centric E-Commerce in the Insurance Industry, thru my work with our DoublePositive company.  I think the content is good, and I am very impressed with the tool they used to present this recorded webcast.  It is a service [...]

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Recipricol Link Update

Posted in Community, Marketing & Lead Generation, Professional Networking, tagged on September 13, 2008 | Leave a Comment »

We recently asked our members to consider adding a link to our community on their websites, and the response was overwhelming.  I would like to thank all of you that participated.  It is greatly appreciated.  As promised, I have added a link for each of you on our new Member Spotlight page which you can see [...]

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Microsoft offers SEO help

Posted in Marketing & Lead Generation, Microsoft, Microsoft Partners on December 27, 2007 | Leave a Comment »

Microsoft continues to try to help partners with lead generation efforts.  The most recent service that caught my attention was the Microsoft ISV SEO Service.  It looks like their services range from $5-%10K, though projects may vary.
It looks like a traditional approach to SEO (site analysys, training, do’s & dont’s, competitive analysys, etc.), and I’m [...]

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